LUMÈRE

Launch Strategy + Media Production

VIVION Co. led the launch strategy for LUMÈRE, a luxury African fashion house based in New York founded by Creative Director Mounir Sakho. To mark the house’s groundbreaking entrance into the industry, we orchestrated their NYFW premiere show for Fall 2025, producing and directing a short film campaign “Dress for the Dream” which explores the pursuit of the American dream in today's tumultuous landscape, offering a fresh perspective on resilience and aspiration. "Dress for the Dream" reveals how putting on a LUMÈRE outfit can make one love who they might become. VIVION CO. led the casting, production, launch strategy, and event management for the debut.